Sensory Web Design: Not Just Review, Create Sites That Hit Zihne

When you visit a website, are your experience limited to what you see only? Or are colors, sounds and movements, a feeling or story? Traditional web design focused on "coming love" for many years. However, with the maturation of digital marketing, it was understood that brands should build deeper and impressive bonds to stand out in competition. Here in this context, **Sensory Web Design** The concept goes to the rise. This new approach aims to give them an unforgettable experience by appealing to five senses of users. So, just how to design a website by going beyond the visuality and what does this approach add to your brand? Let’s take a look at the magic world of sensory design.

1. Vision Sensor: Psychology of Color, Typography and Cavity

Visuality is the most basic sense of web design. But visuality in sensory design is not only aesthetic concerns, but also shaped with user psychology. Colors is one of the most powerful tools that activate emotions. For example, green calmness and naturalness, red symbolizes energy and passion. Choosing the right color palette reflects the personality of your brand and creates a emotional bond with visitors. The use of typography (writing fonts) and space (white space) is part of this sensory experience. The choice of a literary and aesthetic font allows your text to look more reliable and professional, the use of a balanced space does not appear and helps to digest content easier.

2. Hearing Aid: Have Your Site Voice?

The use of audio on websites was a long time overlooked. However, when used correctly, elements that cater to hearing sensations can carry the website experience to a completely different size. A light "waste" sound that appears when a product is filled with a satisfying tone or background music (optional and low voice), which tells the story of a brand, strengthens the identity of your brand and affects the user deeper. Sound is a powerful tool to highlight your brand’s personality (eg, fun, professional, luxury). **The most important rule here is that the voice is in the control of the user and it is never disturbing.**

3. Touch Sensor: Haptic Feedback and Interaction

With the widespreadization of mobile devices and touch screens, the touch sensor in the web design is becoming increasingly important. When you touch a button on a touch-screen device, it allows the user to feel that the action is approved. This **haptic feedback** called and makes user experience more tangible, more realistic. In the sensory web design, when the user interacts with an item (slip, touch, drag), it is important how the site reacts to it. These reactions can create a physical touch feeling even in a digital interface.

4. Odor and Taste Senses: Emotional Bonding With Callless Way

Although it is not possible to directly address the senses of smell and taste through the website, these sensations **through my call** movement is possible. For example, using strong texts that describe the fresh smell of hot coffee images, steam effects and coffee beans on the website of a coffee brand, can revive that smell in the mind of the visitor. Or a chocolate brand, bright and appetizer colors, can appeal to the sense of getting taste with persistent slogans in mind that recipes a chocolate that is also spreading. These types of strong calls allow you to build a deep and persistent emotional bond between your brand and user.

Create a Sensory Experience with COSMOS!

It’s no longer enough to do a website that just looks beautiful. It is the most effective way to design sites that cater to your visitors’ mind, emotions and senses, to create a difference in digital world. As COSMOS, we describe the story of your brand effectively using sensory elements in the web design. By using the strength of colors, movement and sound, we build permanent and interactive websites in mind, creating a permanent bond between customers with your brand.

If you want your brand to look not only on digital, but also feel, to meet the power of sensory design Contact. Together, let’s create a experience beyond the digital!

COSMOS – Move Your Brand’s Senses.