User Journey Analysis in e-commerce: Where does your visitors Say on your Site?

E-commerce comes thousands of visitors to your site, reviewing your products, even adding them to the basket... But they don’t click on the final "buy" button. Is it a recognizable scenario, not? High traffic numbers don’t mislead you, because the main thing is, it can turn this traffic into sale. Your visitors are going on a "customer journey" on your site, and every attraction or difficulty in this journey leads to losing a potential customer. Here at this point **user journey analysis** activates. So, how can you find exactly where your visitors are stuck on your site and how can you improve your sales by solving these problems? Let’s come up with the hidden enemies of your e-commerce site.

1. What is a User Journey and Why Should Be Analysis?

The user journey is the whole of all steps, starting from the first theme (e.g. a Google search), browsing on your site, reviewing products and finally completing the purchase process. This journey consists of three main stages, including awareness, assessment and purchasing. Making user journey analysis allows you to detect problems in every stage and increase your conversion rate by finding solutions to these problems. This analysis means not only looking at sales figures, but also deep understanding the experiences of your customers.

2. Finding "Solving Points" with Analysis Tools

You need the right tools to detect these unobtrusive points. Google Analytics and other professional analysis tools help you understand the behavior of your visitors.

• Heat Maps (Heatmaps): It visually shows where visitors click on or where they focus on your pages. If a product is not at all clicked on the description section under the visual, this indicates that the partition has not taken care of or insufficient.


• Transformation Funnel Analysis: Adding your visitors to the basket from the home page shows where you lose in steps from the basket to the finished order without paying and paying. For example, if there is a 50% drop on the payment page, it means there is a serious problem on this page.


• Session Registrations (Session Recordings): Allows visitors to track navigation movements, clicks and page scrolls on your site. This allows users to clearly view where they are forced on your site or which buttons are not found.

3. Frequently Added Points and Solution Recommendations

There are several critical points to focus on solving the problems you have identified with your analysis:

Plug Point 1: Lost In Adding To Cart From Product Page

Visitors review your product pages, but if you do not add to the basket, your product description may be insufficient. Tell the product’s benefits, features, and most importantly what the customer will solve. Create trust by adding high resolution visuals, product videos and customer comments. **Remove doubts related to your products.**

Plug Point 2: High Terk Rate That Ages In Basket Page

This is the most common port of jewelry. If customers get out of buying products added to the basket, the biggest reasons for this are usually hidden costs (high shipping fees), mandatory account creation and limited payment options. **The solution lies in transparency.** Specify the shipping fees from the beginning, support guest payment option and different payment methods.

Plug Point 3: Ageing Blend on Payment Page

The payment page is where the customer enters the most sensitive information. If this page is complicated, long and does not trust, it is almost impossible to sell. Collect your payment page on one page, place your trust certificates (SSL) and the logo of your payment partners in a visible place. Instantly answer questions by offering live support options for your customers who need.

Smooth Your Customer Journey with COSMOS!

E-commerce success is not only selling products, but also providing customers with a smooth and enjoyable shopping experience. Creating this experience requires accurate analysis and strategic optimization. As COSMOS, e-commerce analyzes your site from beginning, detects all the charm points on the user journey and we develop custom strategies to solve these problems. By optimizing all processes from web design to SEO, marketing strategies to technical infrastructure, we enable you to convert your visitors to customer.

To maximize sales potential on your e-commerce site and not lose your customers on your site Contact. Let’s grow together in the digital and increase your sales!

COSMOS – Your Reliable Partner for Your E-commerce Success.