7 Ways to Increase Calls from Your Website
The main purpose of a website is not only attract visitors, it is to convert visitors to potential customers. If you don’t have enough phone or form demand from your website, the problem may be in site traffic; conversion strategy. Here are 7 effective methods you can apply to boost calls from your website.
1. Make Your Phone Numbers Visible
Simple but a detail that overlooks most sites: Your phone number should be in the first places where the visitor can see. Title (top menu), footer and contact page must be completed. In the "extent" format for mobile users (example: tel:+905427275107) Pay attention to it. No need to copy the number to call the visitor.
2. Total Action Call (CTA)
Calls such as "Contact Us", "Hemen Search", "Buy Text" should be placed at a reasonable point of each page. Feel free to say what to do to the user. Test your CTA buttons in terms of color, location and text; even a small change can significantly increase the number of calls.
3. Use a Quick Release and Mobile Compatible Site
According to Google data, 50% of users in slow-loaded pages comes from the site. Visitors from mobile devices are impatient: page migrations are difficult or they are removed without searching if they are small. The mobile version of your site should be easy to browse, fast and simple. Remember, calls often come from the phone.
4. Create Trust Feeling
Before you decide to call a user, you need to trust. Your real office address, open contact information, customer reviews and certificates are available on the site. Also use professional visuals that represent your brand. The search rate increases as the trust elements increase.
5. Reduce Your Forms
Many sites lose potential customers due to long forms of communication. People want to fill short forms just like "name, phone, message". Remove unnecessary areas, make forms comfortable in mobile. Quick and easy communication means more calls.
6. Optimize Your Google Business Profile
The "Ara" button that comes in Google calls usually comes from your business profile. Your working hours, address and service description should be complete. Request comments from customers and respond. This profile is an important source of calls from your website.
7. Follow the visitor and re-target
A user who doesn’t call on the first visit may return if you get back at the right time. Reconnect potential customers with Meta Pixel or Google Ads retargeting (remarketing) campaigns. Show them special offer or reminder. In this way your search numbers are increased regularly.
"It is easy to win the market; it is important to convert it to the customer who calls it. "
Conclusion: Small Touches, Large Results
No need to make big changes to increase calls from your website. Every small step that improves user experience, enhances trust and facilitates routing increases your conversion rate. Remember, a successful site is not only attracting visitors; the site that hits the phone.
