Brand Identity

A brand identity is more than a logo. The logo is its most visible part, but on its own it doesn't tell how your brand speaks, which colour people remember it by, or how it looks in a proposal.

We start by talking not about what the brand is, but about what it promises and to whom. We don't move on to visuals until the audience, the angle that sets you apart from competitors and the brand's tone of voice are clear.

Then we shape the logo, colour palette, typography, icon language and photography approach together, and collect it all in a brand guide with examples so your team can use it correctly without us.

We also produce the materials you need day to day in the same language, from business cards to social media templates and from packaging to presentations. The brand looks like the same brand at every touchpoint.